Pivoting to online sales and curbside pickup presents new opportunities for IWI Fresh.

IWI Fresh.

ICIC Program: Inner City Capital Connections

Yolanda Owens is the founder and owner of Atlanta-based Iwi Fresh, a farm-to-skin spa that sells products, offers services, and has doubled down on creative natural skincare solutions during the COVID-19 crisis. Like most small businesses, Yolanda has had to pivot her business model in order to stay economically viable and continue to provide a livelihood to her cherished staff. Yolanda is a graduate of ICIC’s Inner City Capital Connections program and in 2018 presented at ICIC’s National Conference.