Cheluna Brewing Co.’s commitment to creating a hub for their community helped them overcome personal and professional challenges faced during the pandemic.
Cheluna Brewing Co.
Inner City Capital Connections (ICCC)
Cheluna Brewing Co., which derives its name from a combination of the Mexican slang word for beer (chela) and the Spanish word for moon (luna), is the first Latinx-owned and operated craft brewery in Colorado. Husband and wife Jen and Javi Perez founded their brewery as a place of community and were inspired by the region where Javi’s family comes from in Oaxaca, Mexico. They do more than just make and sell beer, their brewery is a community hub and offers running clubs, live music by local musicians and other unique events. Prior to opening Cheluna, both Javi and Jen spent several decades working in community service – Jen as a Peace Corps volunteer and teacher, and Javi as an ER physician at the Denver VA Medical Center where he still currently works. Through the unexpected impacts of the COVID-19 pandemic, Cheluna’s founding values of cultivating community in addition to brewing high-quality beer helped them weather the hard times.