Sustain.
How this mother of five took her husband’s side project and grew it into an emerging small business.
Williams & Conner Beef Jerky
ICIC Programs:
Goldman Sachs 10,000 Small Businesses (10KSB)
Inner City Capital Connections (ICCC)
Williams & Conner Beef Jerky started as a side project for two nursing school friends who had a dehydrating machine and a passion for creating a healthier, high-protein snack. The company quickly outsized their expectations by requiring more than just their after-work attention so they handed the business over to Williams’ wife Amy, who has since increased their product line and expanded their online presence. To support the business’s growth, Amy leaned on the 10,000 Small Businesses and Inner City Capital Connections (ICCC) programs for guidance and support. In early 2020, the business was officially designated as a Small Woman-Owned Business as well as a HUBZone Designated business. Amy is focused on improving their product’s reach to customers who are looking for a healthy, delicious snack alternative in the protein market.
