Erika’s Why: Perspective
ICIC Programs: Santander’s Cultivate Small Business (CSB)
Erika Alonso, founder of Cakeology Miami, is a full-time mom and entrepreneur who turned her baking hobby into a growing business. During her time in Santander’s Cultivate Small Business program, she received encouragement and inspiration by stepping away from day-to-day operations tasks and considering a variety of business perspectives.
“I had an amazing experience in Santander’s Cultivate Small Business program. As entrepreneurs, we’re really busy, and it’s hard to know where to put our attention. It gave me the opportunity to look at my business from the inside and see what was really important.”
