Dominique Fruchtman, owner and CEO of Escape Room Palm Springs, expanded her top-rated attraction into an educational resource. With insights from Goldman Sachs 10,000 Small Businesses, she built a recession-proof strategy that blends entertainment and learning. Today, the business serves travelers, locals, and schools with experiences that teach critical thinking and teamwork.
“Innovation is being original without being obscure. Through 10,000 Small Businesses, I developed a recession-proof strategy. We now serve tourists and local school districts, teaching critical thinking, deductive reasoning, and teamwork in a fun, engaging environment. That forward thinking came directly from the lessons learned in the program.”
